<p>More…</p>
<p>"China’s government has acknowledged problems with piracy, and has taken measures to address it that some foreign executives and experts say are starting to make headway. After the fake Apple Store was highlighted last month, Kunming officials initiated a sweeping inspection of electronic stores in the city. It’s unclear whether they have taken any action against the Apple store, whose staffers now refuse to answer queries over the phone.</p>
<p>The fake stores present new complications for global companies that have long struggled to protect their brands in China. Some executives say that fake stores can help build brand awareness. And in cases of unauthorized resellers like the Apple store in Kunming, the foreign company is still benefiting from sales of its own products.</p>
<p>Alexander Moody-Stuart, managing director at sandwich chain Subway, said the number of imitators that come to franchising fairs in China increases every year. He said there are Subway copiers that use similar logos, offer sandwiches in six-inch and 12-inch formats as Subway does (China generally uses the metric system), and even accept coupons from Subway when consumers confuse the two stores.</p>
<p>For Subway, which is trying to build awareness to a type of food that isn’t always eaten in China, “the mimicking isn’t exactly a bad thing,” Mr. Moody-Stuart said…</p>
<p>Just like IKEA does, 11 Furniture uses blue signs and yellow arrows on the floor to direct consumers through mock living rooms, where sofas sit opposite flat screen TVs and tables that look like they should have names like Folkvik and Liatorp (instead of Shuwei Kela Chaji). </p>
<p>A spokeswoman in China for IKEA, which has nine stores in China and plans to open 12 more, said of 11 Furniture that “IKEA is not aware of copyright infringement.”</p>
<p>Not everything is knockoff in imitation outlets. At Dairy Fairy, a national franchise chain that opened in 2008, ice cream, including the Blizzard-like “Ice Storm,” is served upside-down, just like at Dairy Queen, which has 360 stores in China. Cups are marked with “DF” in red and blue, resembling the colors Dairy Queen uses and its “DQ” nickname. Dairy Fairy employees are donned in blue uniforms with red aprons—nearly a mirror image of Dairy Queen employees. But at a Dairy Fairy in Beijing on Tuesday, the menu also included items that one wouldn’t find at a DQ, such as spicy-pepper-flavored ice cream."</p>
<p>[Made</a> in China: Fake Stores - WSJ.com](<a href=“Made in China: Fake Stores - WSJ”>Made in China: Fake Stores - WSJ)</p>