<p>Sly_vt hits on a very good point re the styles being different in harsher climates. So the big problem is modifying a city girl’s aesthetics. I’m an American who has lived in Boston, Toronto, Chicago, and Detroit. I know that people who are overly concerned with looking sleek and fashionable in the winter are doomed to being cold. My wife is from a part of Spain that has relatively mild weather, and I can’t get her to see the “beauty” of the bulkier parkas and clunkier shoes/boots that will keep her warm and dry. Some people just don’t get the L.L. Bean aesthetic.</p>