College spam mail or legit?

<p>I have to admit, signing up for that PSAT student search thing has flooded my inbox with messages from colleges. When I receive this mail, I often check the address that sent the mail. Most often, the mail that comes from College X (<a href=“http://www.college.edu%5B/url%5D”>www.college.edu</a>) has graphics, or specific information.</p>

<p>Often, I receive mail supposedly from the college, but each email is almost exactly the same - they all say something like, "I’ll send you <em>insert name of guide I’m not really interested in</em> and to cap it off, is extremely unprofessional-sounding: “Your Best Campus Visit Handbook Ever won’t be available after today and I need to receive your request by midnight tonight.” They always have a signature: Sincerely, <em>Insert Name</em>, dean of admissions, <em>college’s name</em>, <em>address</em></p>

<p>The address of these emails is always <a href=“http://www.*insert%5B/url%5D”>www.*insert</a> college<em>-info.org</em>, clearly not from the college itself. Being at least somewhat computer-savvy, I did a WhoIs search of some of these domains and found them all belonging to this one address, a particular “Royall and Company.” Does this company really get paid by colleges to advertise, and if so, why do such a lackluster, unprofessional-seeming job to the extent that I think it’s spam mail?</p>

<p>Does anyone have any experiences of these “x-info.org” emails and/or insight to their origin? If it’s not spam, why is the advertising so similar/poorly done? And if this is spam, then how in the world did they get my personal info?</p>

<p>Yes, these are legit, Colleges, like many for-profit companies, outsource their marketing. My son also got tired of the same-old, same-old pattern of these emails/letters. I think Royall and Company needs to overhaul its marketing and that colleges which use Royall and Company need to review if they want their prospect letter to sound like everyone else’s prospect letter.</p>