Colleges are businesses, right?

<p>Here is the question:
Does the “future donations” potential for an applicant’s family (or the applicant him/herself) ever come into play during the application process? Especially for private universities. I know it does for high school academies. Does anyone think there’s an advantage for a very rich student, mind you, not necessarily someone whose family is going to build a library, but someone whose family will, maybe… continue to contribute…
So if a student puts down on his application that he DOESN’T need aid, however, both his parents are business people and the income is, say $150-200K per year- is he at a disadvantage compared to the SAME applicant whose parents make $1000K per year?
Just asking. Any private school people out there? Does this ever come into play?</p>

<p>Edit- at what level of assets/income would the potential come into play, if it exists?</p>