The article is being written as though it is revealing a hidden dirty secret than no parents know. My own experience is quite the opposite of the author’s claims - most parents do not expect much merit money at all. Parents whose kids are very high achieving, academically, are generally the ones who are most familiar with the college admissions process, and are familiar with the merit money that is available.
I think that the author is pandering to the small set of middle class parents whose kids are high stats who know what’s going on, and are bitter because they believe that their kid deserves money for having achieved high grades and high SAT scores. These parents are unhappy when they discover that kids from lower income families with the same scores do receive financial aid.
Colleges provide merit aid to attract students who are very high performing, academically. College which are already have far more of these students than they can accept do not need to offer them money. On the other hand, they often do need to financially support high performing students from low income families. So these colleges tend to have very good financial aid.
Financial aid IS merit aid. It just is earmarked for low income families.
Nope. They would say “why should we pay excellent students to attend our university when we have so many excellent students begging to be accepted that need to reject 80% of them?” they would also say “all students who we accept are excellent, so we’d rather spend our money on kids who are excellent, but cannot afford college, rather than on kids who already have enough money to attend college but want more”.
As others have pointed out, he didn’t even do his homework well.
In addition to the other examples on this thread, Dartmouth, Trinity, Bryn Mawr, Bucknell, Vassar, Colby, Mount Holyoke, Wheaton, Connecticut College, Middlebury, Wellesley, and Cornell University are all Posse Scholarship partners. Each provides 10-30 full tuition merit scholarships a year to Posse Scholars. That is anywhere from $2 million to $6 million in scholarships a year*.