Given the state of journalism and how important connections are in that field - and that Columbia and Northwestern have top programs to assist in her getting her foot in the door - I would rule out SMU. My answer would be different if she weren’t set on journalism, as SMU is a very good school with great connections in other programs, and a full ride is very difficult to pass up. Northwestern’s journalism program is extremely well known everywhere - but Evanston is a very different feel from Morningside Heights (Columbia). $3300 isn’t much of a delta, so I would just ask her which, between Columbia and Northwestern, really feels like would be a home for her over the next four years.
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