“The Common Application, a nonprofit organization that runs an online admissions platform used by more than 800 institutions, wants to help more students get to college. To that end, the group said on Thursday that it planned to acquire Reach Higher, the college-access initiative started by Michelle Obama, the former first lady.” …
https://www.chronicle.com/article/Common-App-Will-Merge-With/244646
https://www.chronicle.com/article/Common-App-Will-Merge-With/244646
Hmm. Could this push the Common App to a bit more user friendly place?
The post title says “merge” but the pull quote says “acquired”–they’re not the same, so which is accurate, @Dave_Berry ?
The article uses both “acquire” and “merge”.
Right, so which is accurate?
https://www.investopedia.com/ask/answers/021815/what-difference-between-merger-and-acquisition.asp
My point was just that @Dave_Berry probably doesn’t know anything more than what was written in the original article, which as you correctly point out is a little sloppy and imprecise!
I’ve reached out to the author (Eric Hoover), @ciervo , and will update if I get an answer.
Got a response:
So it’s an acquisition, not a merger. Makes much more sense that way.