“… The reason? Getting into college is much more daunting than it was 10 or 20 years ago, because of a host of factors: more international students seeking admission to colleges in the United States, greater access for people of all economic and geographical backgrounds to information about colleges, more early decision opportunities and an increase in “need blind” applications, in which colleges do not consider an applicant’s financial status in admission decisions.” …
https://www.nytimes.com/2018/08/02/education/learning/college-coach-for-students.html