Did the ACT borrow a page from the A-Level playbook? Easier and more popular!

Sure looks like it! See “creates an incentive to become the most popular (ie, the easiest) exam.” as it fits the Iowa Boys mantra to a tee.

http://www.economist.com/blogs/economist-explains/2015/08/economist-explains-7?fsrc=scn/fb/wl/ee/st/whyarealevelsinbritaingettingeasier

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American kids retake the ACT/SAT numerous times to “get the grade they want” but they don’t always get the grade they want.

OTOH, my sis is a HS teacher and her district now allows kids to re-take tests (there are criteria for re-takes, tho, but still-- It’s unbelievable).