<p>Urban Outfitters says they were selling faded, frayed sweatshirts and this one happened to look like it had bloodstains. I find the story plausible. Faded, frayed clothing is a thing. And why would Urban Outfitters intentionally sell bloody sweatshirts? Their target market has never heard of the Kent State killings. </p>
<p>It would be like a retailer in the 1970s trying to sell clothing alluding to 1920s-era events to teenagers. Why would we have bought anything like that? It would have meant nothing to us.</p>