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I have a few problems with this explanation:</p>
<p>1) That doesn’t look like any wear pattern I have ever seen, nor does it match up with the other “vintage” items that they have on their website, which are all pretty uniformly faded.</p>
<p>2) I am not sure the Kent State ever sold a significant number of red sweatshirts, their colors are blue and gold.</p>
<p>3) It’s Kent State.</p>
<p>So they went out and made a bunch of red sweatshirts from a school whose colors are blue and red, faded them in a way unlike the rest of their faded products so that it looked like blood spatter, and that they only did this for a school nationally known for being home to a massacre. Which is more likely, that they did this accidentally or that someone did it on purpose?</p>
<p>
No, but their target market would like to provoke and shock those older generations that HAVE heard of Kent State. Clothing meant to shock is rarely meant to shock the person wearing it!</p>