From Etown’s website:
Q: What does Tuition Transparency mean and why is the College doing this?
A: The traditional practice of high tuition and high discount is confusing to students and families. National studies report that more than 50 percent of high school seniors and parents surveyed say that a high “sticker price” will cause them to eliminate a school from consideration during their college search. Although the College has consistently worked in past years to make an E-town education affordable by funding scholarship and need-based grant aid programs, we believe that the Tuition Transparency program will provide a clearer picture to students and their families.
Tuition Transparency means that you will know the real cost of tuition at Elizabethtown College. The College will reduce the cost of tuition by 32 percent to $32,000 for the 2019-2020 academic year – the approximate tuition 10 years ago. Families considering Elizabethtown should not be discouraged, based on our “sticker price.”
The College will continue to provide merit-based scholarships and need-based grants but at an amount proportional to the reduced tuition cost.