Essay for the Columbia International BA?

I’m looking to the CityU of Hong Kong – Columbia Dual BA, probably majoring in IR and East Asian Studies. It’s the first year they are doing direct entry and I was wondering how people have written the essays for Columbia’s international dual BA programmes. I’m more familiar with the UK style of personal statement. Is it at all like the CommonApp essay?

For reference, the essay question is noted below:

Describe why the Joint Bachelor’s Degree Program is the right fit for your academic goals, including details on why you have indicated your chosen academic track for years one and two at CityU and your anticipated major at Columbia. How will your intended areas of study at CityU and Columbia complement one another?

Please also describe why you are a good fit for the Joint Bachelor’s Degree Program: How have your previous academic experiences prepared you for the Joint Bachelor’s Degree Program? Please be as specific as possible. (750–1,000 words)