Dear Mr. Grinstein, CEO of Delta Airlines:</p>
<p>I am writing you this letter in hopes of providing you some valuable insight as to why your company is in bankruptcy and is currently incapable of leveraging over 55,000 employees to earn $1 for investors. My story of what happened to several hundred passengers on flight 1072 from Atlanta to Raleigh on June 13th ought to provoke some real thinking in that boardroom the next time someone is searching for answers on how to keep Delta out of bankruptcy again.</p>
<p>Our flight, scheduled to depart at 7:15, was boarded at 6:45. I wondered why we were boarding the flight when the attendants at the check in counter were whispering about a sick co-pilot. We were boarded anyways. As soon as the door closed, we were informed of the upcoming delay due to the sick co-pilot. Now, I am already wondering why we were boarded, knowing there was going to be a delay. To make a long story short, we sat on that plane, parked at the gate, from 6:45 pm until 10:00 pm. Delta, for their own selfish purposes, didnt let anyone off the plane. Drinks, not including alcohol, were served once. Several explanations were offered during our wait. The pilot has been located and is on his way and The pilot is walking over right now and finally, The pilot never got the message, hes been sitting in terminal A, waiting assignment.</p>
<p>As I sat on this plane, I wasnt overly upset about the crowded seats, the reading light that wasnt aimed properly, the lack of any food or drinks (minus as many peanuts as we wanted), no movie, and a bathroom the size of a high school gym locker. I was more concerned about what was NOT going to happen when this ordeal was finally over. Nobody from Delta was going to call me and apologize. Nobody from Delta was going to send me a letter. Nobody from Delta was going to hand me a free drink certificate, or more appropriately, a free flight coupon. I sat there pondering, did I pay $300 to sit on this flight, or did they pay me? And the sad part was, every passenger knew this. We all accepted the fact that Delta, who happens to be headquartered in Atlanta, was not going to apologize for being unprepared to present a co-pilot in a reasonable amount of time. Was the closest pilot to Delta’s headquarters really 3 hours away? Why didn’t they give us a pilot off the 9 pm Delta flight from Atlanta to Raleigh?</p>
<p>It is time for the airlines to stop making excuses to investors about why the corporate officers are the only ones who make any money off Delta airlines. I see you were paid $430,000 last year while the company lost $3.8 Billion. And $5.2 Billion the year before. Stop pointing the finger at 9/11, gas prices, terrorists, inflation, labor costs, pension costs, and Sarbanes-Oxley. Go stand in front of the mirror and point at yourself.</p>
<p>The airline industry no longer provides a service. You sell a commodity. Whoever has the cheapest price and the right schedule gets the customer. You have nothing to differentiate Delta from any competitor. If you think a decision on which airline to fly is picked based on peanuts vs. Lance crackers or Seinfeld reruns vs. a movie, you are dead wrong. And frequent flier miles are barely worth being loyal for anymore. It has become so difficult to use them for a flight of your choice, they are more of a joke to your customers than a benefit. How can a company in a competitive environment ever earn $1 without one single item or service to offer that makes them better than the next airline?</p>
<p>The airline industry has no concept of customer service. Reducing your operating costs is not the key to staying in business and making money. Your focus and attention is in the wrong area. The icing on the cake after flight 1072 was after we got off the plane in Raleigh at 11:10 pm. A company that cared about their clients and had studied customer service would send a representative to the gate to greet the disgruntled passengers. That representative would pass out free flight coupons and beg passengers to please give Delta another chance. What did Delta do? Absolutely nothing. No agent, no apology, no coupon. 20 years ago, it was a privilege to fly on an airplane. Now, its a hassle, a chore, and an agonizing part of any persons day. It is 2006. Your planes still play VCR tapes with squiggly lines on the screens, there is no Internet access on the flight, and you cant even serve a decent cup of coffee.</p>
<p>At this point in time, airlines are no better than government provided public transportation. A Delta airlines flight is a Subway train in the sky that serves drinks and peanuts. You wasted 3.5 hours of my time yesterday. I bill my customers $150 an hour. Consider this an invoice.</p>
<p>Sincerely,