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Colleges use 5% or less of their endowments to pay for financial aid. No part of tuition revenue goes into the endowment - tuition revenue is used to fund ongoing costs. If they cut out financial aid it would actually REDUCE revenues --that is is why the merit-granting colleges use enrollment management strategies to calculate their aid. An unfilled spot costs the college more than a someone who is paying 50% tuition. </p>
<p>It works the same as the airlines: if there were no discount tickets it doesn’t mean that air fare for everyone would get cheaper. It means there would be less planes flying. The airlines use high priced “business class” to entice people to pay for tickets, and they use the low cost economy fare to fill the plane. As to colleges: if they cut out all need-based financial aid - the top eschelon – HYP-- would just become bastions for the richest and most privileged, and they would probably charge MORE because they would no longer be competing with lesser-ranked schools for students. They would just market themselves as more special and exclusive to appeal to an even richer clientele – you’d probably see an influx of very wealthy foreign students, and you’d probably see improved amenities like more nicely appointed residence halls. So tuition at Harvard would be $80K a year, and for $50K a parent could opt for a school like Duke … and for $20K or so a year you could send your kid to a lower ranked private. </p>
<p>There is absolutely no shortage whatsoever of parents willing and able to pay full tuition at the top schools. The only question really would be where the drop-off point would be in terms of tuitions – you’d end up with price being much more closely tied to perceived value. </p>
<p>The problem from the college administrators standpoint is that they would lose a major source for their brightest and most capable students.</p>