<p>The jist of the Atlantic article is that the colleges use their endowments to give discounts/incentives, instead of giving $10K to one needy student, they chose to give $2.5K to four other students, who would otherwise be able to pay in full. They call it “merit aid” adds to the cache, and may tip the balance for that “Full Pay” student to pick that college for the next four years. The series of articles in the Nov. 2005 The Atlantic issue are worth reading, and as I said, any local library should have it. </p>
<p>NMF- how many of these students are also from affluent circumstances? Does anyone know how the NMF student is picked? I know it has to do with the PSAT scores, but other than that, I believe church groups are some how involved in the decision. How is NMF funded? How many of the NMF students have had prior PSAT/SAT prep courses, one-on-one tutors and a PTA-subsidized public or private schools? Things middle class kids can’t afford. Things only a handful of URM are considered given subsidies for and receive.</p>
<p>EFC- has this formula changed considerably over the years, do you know? It seems to be the culprit here, because even if you are the most frugal family, you are expected to pay a significant portion of your yearly salary for an education. Which more often than not sends you into the arms of the bankers, tapping into your home equity. How much have the banking industry lobbied for the EFC formula now in use? </p>
<p>If the college is really good, why do they have to give incentives? If the price tag is too high, then they should lower it for everyone. They could do that by eliminating the work of the “enrollment managers,” frenzy of mailings, rankings and dog-and-pony shows. </p>
<p>Oh I know, the glossies are fun to receive, the rankings fun to debate, and the dog-and-pony shows entertaining to some extant, but for what price all of this amusement? I would rather save the thousands on tuition. But how unapppealing to frenzied shoppers.</p>