Preference
Really that’s it.
Both are good names.
What is your major and desired outcome?
RIchmond is known for business and has a Leadership Program - but are either worth another $160K over Furman - which also has a B School program.?
Only if you think so.
But to me, while Richmond has a higher rank, it’s 6 and a half dozen one way or another - other than it’s bigger, likely preppier, and more Northeast in demographic.
Often times, we’ll debate $160K of an Ivy over a flagship, etc. but there’s really not differential here - IMHO.
Good luck.