@Chardo “It seems that industrial engineering has myriad applications and career opportunities in every industry.” That is what seems to be good about IE and Systems Engineering- broad applications and flexibility. Both of my kids are industrial/Systems graduates and have had good opportunities and are enjoying their careers so far. My sons sound like your son- both varsity athletes with athletic honors and had athletic interest from coaches and colleges but chose not to pursue it , lots of friends and also “A-list socially” -their best friends in high school were not science or engineering oriented but they also relate to “geeks.” I think there are more kids in engineering out there than people realize that are not the stereotypical “geek.” . Sometimes I wonder if all the stereotyping keeps some kids from pursuing engineering. Your son does sound like more of an engineering student than business student and sounds like he would not have a problem with an engineering curriculum. IE/Systems Engineering should give him opportunities to pursue his business interests and many consulting firms like IE/Systems graduates . The IE program at Ohio State sounds interesting. IE is a good fit for kids with an interest in engineering, good social skills, leadership, , as well as business interests. OM sounds like a good program as well. Good luck with the decision.