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<p>In mobile technology, there are no channels that are not third party controlled, so that is not a decision that the creator had any choice about. </p>
<p>We differ in that what you see as reaching for 15 min of fame, I see as a person taking a risk to produce a product to address a major publicly-debated issue. But, even then it was an uphill battle because 90% of all products ever created fail before or once hitting the market. These products just need to be discontinued for one reason or another, even if all the necessary correct steps were done.</p>
<p>The creator also did not underestimate the possibility of the app being pulled, as that is part of the agreement every app developer signs with Apple and Google. In fact, even after creation, the app might not have been approved by Apple, and no one would have ever known about it. He even took the risk in creating knowing it might never be seen. Apple was obviously fine with the app, as it approved and let it get downloaded.</p>
<p>The creator saw the uproar about consent, saw the law passed in California, and created an app to address the issue. On the face of it, the app does address the issue, but that is quite different than satisfying an outside political group(s). </p>
<p>The creator learned basically that even the best designed products, which solve an issue, may not be so clear when politically interpreted. Political are much more muddled. Apple is extremely sensitive to political pressure, unlike some other companies, and so it reacted, which is its right to do. </p>
<p>However, because a risk does not pay off is quite different than assuming the creator is looking for 15 min of fame like a Kardashian’ type and saying one did not do his research. He could have done all of that and the product could have still failed - as stated earlier, it could have failed before coming to market by not being approved by Apple. </p>
<p>Just ask New Coke, McDLT, Chevy Volt, McWings, Dominos’ former sauce, and the list goes on for thousands of products. Billions in every bit of research possible and crossing every T and doting every i and they still failed in spectacular fashion. The several hundred of millions of dollars in focus groups and market research were 100% wrong. It is just part of the territory. We lose most and win extremely few. The bardes loses are when the market changes on you seemingly overnight. However, when we win, we clean up big, and it makes all the failures worth it. </p>