According to The Chronicle of Higher Education’s Steve Kolowich …
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While you probably won’t choose your school just because of its rights to “Fear the Fork” (Arizona State) or “We all we got” (that’s Pitt), it’s still amusing to ponder the proprietary phrases that you’ll spot on t-shirts, mugs, and undershorts throughout your college years. See: http://www.chronicle.com/article/Here-Are-88-Weird/149415/
“For the kids” is used for THON, the huge charity event happening this very weekend that raises millions of dollars every year for childhood cancer research.