<p>Yearbooks are the only vanity-type publication I can think of where you have to pay for something before you know what’s in it, or even if your picture will make it in. They have a captive audience (teens) that are hoping they get their picture in there. They only have one chance to buy the book, since most schools do not purchase enough extras. If they don’t buy it in advance, they forfeit the opportunity to own the book. Yearbook publishers have no incentive to please the customer.</p>