<p>Having briefly considered a career working for a national mag, I think it is about money. Sales are done well ahead of time. Cutting edge concepts are to drive a bottom line, not an agenda. Remember you’re dealing with a for profit whose income comes from the teen market. Teens are marketed completely different than adults. </p>
<p>Things that are going to bug parents are going to drive sales to kids. It’s a proven formula over and over. </p>
<p>A political agenda doesn’t pay for the publisher’s summer house. They ain’t that noble. </p>
<p>“If they don’t buy it in advance, they forfeit the opportunity to own the book”</p>
<p>Most every HS buys extra yearbooks and sell them at a higher price for those who balked at registration or for those who moved into the community during the school year.</p>
<p>I think what may be lost on some here is yearbooks are made for the enduser, just as those terrible tight fitting low cut jeans are. It doesn’t matter that much what parents like or dislike. Kids are looking for edgy, even if it creates new terminology in style… “muffintops”.</p>