The last two (or three) years HC has wisely bumped up its merit aid for the precise situation you are in.
(Nowadays, all things being equal, Villanova is a bit more difficult to get into than, for example, HC. So the stronger academic kid - accepted by both - and who thinks both are a great fit might pick HC based on lower cost. Not every kid every time but the merit aid will here and there tip the balance. Kudos to HC for recognizing a changed landscape and reacting.)