How commonly is college brand/prestige/selectivity an important "fit" factor?

Customers, clients, shareholders…
These audiences don’t always share the perspective of the hiring leads. You can’t get away with an all white, all male organization these days no matter which party is in the white house.

I have a friend who is a partner at a big, global search firm. They were told "if you show up with a non-diverse team next time you pitch, you won’t be getting the contract. "

One of your biggest sources of revenue tells you to diversify…you are doing it. It’s not DEI, it’s survival in a competitive industry.