How do you call this role?

<p>In companies, how do you call a person/functional area who is responsible for creating commercial partnerships, maintaining relations with other business partners and sponsors of the company.</p>

<p>Is there a specific name for this function in business jargon?</p>

<p>Why not call it Corporate Communications and Community Partnerships (CCCP) :P. Apparently GSK has someone with the title of SVP/CCCP</p>

<p>Public Relations?</p>

<p>Hmmm but do public relations people actually design the contracts, specify the means of the partnership and strike the deal?</p>