How much does NYU spend on advertisements?

Colleges & Universities New York University
1

<p>Just curious, but does anyone know how much NYU spends on print advertisements? It seems like I get a new, forty-page booklet from them every week, and I’ve received fancy posters, etc. periodically. The full informational/advertisement package they’ve sent me is way more elaborate than that of any other college, and I’d just be curious to know how much it cost them.</p>

<p>EDIT: It worked. As of yesterday, I am applying to NYU. Good job guys. :)</p>

2

<p>NYU is 25th in overall advertising spend at around $10 million per year.</p>

3

<p>@AoDay: Do you have a link to the complete ranking?</p>

4

<p>Take heed that NYU can easily cost up to $70,000 a year.</p>

5

<p>@AoDay Sounds preposterous :/</p>

6

Sorry, little late, don’t really check CC much. The rankings are based on advertising industry databases (Ad Age, Kantar) and wouldn’t be available without a subscription. $10 million is actually a tiny amount considering NYU brings in $1.587 billion in revenue (2015). They don’t break out marketing specifically, but I expect it to actually be higher than the $10 million that the data providers estimate.

http://www.nyu.edu/about/news-publications/budget/operating-budget-charts.html