How to Raise a University’s Profile: Pricing and Packaging

Interesting article from the New York Times about how George Washington U raised its profile by using the luxury good principle. If you charge more for something people will perceive it to be more valuable.

http://www.nytimes.com/2015/02/08/education/edlife/how-to-raise-a-universitys-profile-pricing-and-packaging.html?action=click&contentCollection=Education%20Life&region=Footer&module=MoreInSection&pgtype=article

There is already a thread on this.