I am going for a Masters in CS. In my startup, I am the head programmer, and official title as CTO (a bloated title, but a title nonetheless). I worked a lot in making web applications using some of the latest open-source technologies. I have devoted a lot of time to my startup while being an undergrad student as essentially became half-student, half-full-time-programmer.
Do they care about this? I am definitely going to include it in my personal statement. But should this make my application shine, where else can I talk about my startup besides the essays in the application? Help is much appreciated, as I could find no information on this dilemma. Thank you!