Is it better for my B+ /A- student applying test optional to apply ED1 and ED2 to two of their reaches?

I would think when applying to a school ED the applicant would have to make it very apparent that they wanted to attend this school primarily. They would have to be able to convincingly explain why this school is important to them to the point of setting aside all other applications. Can that be done well when the student is merely attempting to get an admissions bump? I am skeptical when a student asks should I apply to school A or school B ED? Per the original intent of ED that shouldn’t even be a question.

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