So here is one way to think about it.
A couple premises.
Money parents pay for college out of savings isn’t available for their own retirements.
That $100K COA is pretty “all-inclusive”. It doesn’t cover breaks and summers, of course, but often students end up either self-sufficient in summers, or at least the marginal costs to the parents aren’t high. So for simplicity we can treat that as a total annual spend.
OK, I believe the average US retired married couple currently annually spends around $84K total, so like $42K each. $100K on a kid would thus seem rather generous.
But realistically, that couple likely wasn’t full pay.
OK, so what is a full pay couple looking to spend in retirement? Well, that depends, obviously, but I think if you fully account for things like SS, what it takes in income and/or assets to be full pay, and assume some more time for accumulating retirement savings after college is over, you are probably looking at this couple being able to annually spend more than $100K each. And of course the more they are above the line, the more that goes up.
So, that sort of explains what is going on here with the pricing. If you value marginal spending on yourselves and your college-aged kids around the same, then being willing to spend at these levels on your kids isn’t an obviously bad idea. The useful degree part of it is nice, but not really even critical to this analysis. You can just think about the experience alone, and the question is why cut their annual experience budget just to further increase your own?
People will sometimes complain this is treating college like a vacation. Well, what is your retirement? Again, if you are full pay, that’s basically the buckets you are working with.
Unless you want to give a lot away to charity.
But assuming not, it is a question of more luxury spending on the parents, or more luxury spending on the kids. And the kids getting a $100K annual budget each may not even be as high as what these parents are planning for their own annual budgets.
And so is their college experience worth it? Well, is your retirement experience worth it? I think you could have similar answers to both questions.