To be blunt, I am generally very negative about the term “prestige” as applied to institutions of higher education.
I think sophisticated, savvy consumers of higher education shouldn’t really see a need to use that term. Not that institutions of higher education are all the same, quite the opposite, but the details matter, and the details are complex.
For example, I think it is fine to talk about, say, which departments or programs or speciality schools have a good academic reputation, or which institutions have more resources for other things of potential value to a particular student. And to be fair, some institutions have so many resources (particularly per student) they can afford to have many strong departments, many excellent facilities, many well-funded activities, and so on, which allows for a potentially desirable flexibility during undergrad. Still, more sorts of colleges have the resources to do that than some people seem to realize, not just the ones with very low admissions rates. And also, sometimes an institution which really focuses its resources on something of particular interest might make sense for some kids.
I also think it is a very good idea to understand the role networking can play in further education and career development, and to investigate which institutions might provide more or fewer opportunities for networking in any specific ways of particular interest. Again, some institutions have a lot of at least pretty good networks in a lot of different fields and geographic markets, and that is again good for flexibility. But also again, sometimes some focus can be viable, or even superior.
To illustrate both points by way of example, I would suggest a kid interested in going into the film industry should really be looking for which colleges actually have robust film schools, and specifically film schools that are actually really well networked in the film industry. That sort of thing.
So to me, at BEST the concept of prestige is a gross oversimplification of all this. And more commonly, in my recent experience, it is basically a rationalization for thinking in a quite different way about college choice.
Specifically, I think some kids want to impress their current peers with where they are admitted and/or enroll. I think some also want to please their parents. And sometimes their parents may want to impress their own peers with where their kid is admitted and/or enrolls.
So “prestige” functionally is a measure of whatever they think would most impress their peers, parents, and/or parents’ peers.
And sometimes they openly say that, but sometimes I think they are reluctant to admit it to us. Or maybe even themselves.
So, they claim “prestige” means something more defensible, like they tell a story about how going to a more prestigious institution will benefit them in the future. And for sure, there can be overlap between what institutions will most impress these people in their lives and which are relatively well-resourced, have strong relevant academic departments, present a lot of potentially useful network opportunities, and so on.
But, sometimes some of the institutions that would impress these people in their lives may in detail not be a particularly good fit for that specific kid. And sometimes there may be other institutions that would be a particularly good fit, but for various reasons might not immediately impress these people.
And in such cases, this concept of “prestige” can become a rationalization for a college application list that in various details could be a lot better, given that individual kid.