<p>My guess is we’ll see a lot of small, undercapitalized (little or no endowment) private colleges close their doors over the next decade or two. These schools are almost 100% dependent on tuition revenue, which means they can’t afford a lot of tuition discounting (FA), nor can they absorb significant declines in enrollment.</p>
<p>I’m thinking, for example, of a small (1,150 students) college in a small Midwestern town, with a total endowment around $8 million, which works out to about $7K per student, which on a 5% annual payout amounts to about $350 per student per year–a mere drop in the bucket. The particular school I have in mind (which I won’t name) has an annual tuition around $23K, roughly twice that of the state flagship and nearly 3 times as much as some of the less prestigious state “directional” universities. The school gives as much as it can in need-based aid, but even so it meets full need for fewer than 20% of its students, and on average it meets only 75% of need (and much of that comes in the form of loans and work-study); in short, most students get “gapped,” which means the net cost after FA is probably still considerably higher for most people than at an in-state public.</p>
<p>Nor is this school an academic powerhouse: median HS GPA of its freshman class is 2.8, median ACT composite score is 20.</p>
<p>The school is located in a state where overall population is projected to remain flat or decline slightly over the next several decades, while the number of newly minted HS graduates (i.e., the potential applicant pool) is expected to decline as the population ages. Currently, 93% of the students come from in-state; the school is barely known in neighboring Midwestern states, much less nationally.</p>
<p>Seems to me a school like that is extremely vulnerable to declining enrollment, which translates to a direct hit in tuition revenue which makes up almost 100% of its budget. The state isn’t going to come to its rescue; and if the school tries to compensate for declining enrollment by raising tuition, it may only hasten its own shrinkage. The only option, then, would be to cut expenses, i.e., to cut academic programs, shrink the faculty, defer maintenance, roll back salaries, or whatever, but many of those moves will make the school less attractive to prospective students, and some might drive away faculty the school would like to keep.</p>
<p>I’m not predicting this particular school will fail; only suggesting that there are a lot of schools like it that may be in for some pretty rough sledding. But I wouldn’t expect Harvard to roll back its tuition anytime soon; there’s ample demand for seats at the top end of the market. It’s at the bottom end where enrollment declines and price-sensitive comparison shopping will hit hardest.</p>