"It's called marketing."

<p>Via [Time</a> Magazine’s Geldof and Bush: Diary From the Road by Bob Geldof](<a href=“http://www.time.com/time/world/article/0,8599,1717934,00.html]Time”>http://www.time.com/time/world/article/0,8599,1717934,00.html):</p>

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