It’s very hard to apply to that many schools and do it well. My D applied to 8 and had to write 19 unique essays. IMO you are better off streamlining your list and really understand why you are a good match for those schools and then articulating that in your school specific essays.
We considered reaches to be schools with under a 25-30% acceptance rate. Matches 30-55%. Safeties 60-70%+ acceptance rate and were affordable, and her stats put her above the 75th percentile.
D had 2 reaches, 4 matches, and 2 safeties. One of which was rolling admission. Took a lot of pressure off.
Look within your home state for your safeties. Usually those are your best option.