<p>[Cleveland</a> Heights High School’s Alexander Dylan Kraus wants to make going green profitable- cleveland.com](<a href=“http://www.cleveland.com/news/plaindealer/index.ssf?/base/news/1210062765307540.xml&coll=2]Cleveland”>http://www.cleveland.com/news/plaindealer/index.ssf?/base/news/1210062765307540.xml&coll=2)</p>
<p>Alexander Dylan Kraus dreams of turning green into green. </p>
<p>“We need to do environmentalism in a way that’s profitable,” he says. “We can do it so people want to be more environmentally friendly.” Alex applied to 11 colleges and just recently decided to attend Princeton University. His career plans also are set: Making a living through products or services that help to heal a wounded world. </p>
<p>The 17-year-old Cleveland Heights High School student is a National Merit finalist and an all-around whiz with the maximum scores on his ACT, the Ohio Economics Challenge and all 10 of his Advanced Placement tests so far. As a Pre-College Scholar at Case Western Reserve University, Alex has earned 15 credits in mathematics and economics. He also has started a graduate-level math course there.</p>
<p>Alex spent three weeks one summer in a research program at Michigan State University, becoming the first person to sequence a particular gene in three species of euglenoids (one-cell creatures). This month, he’s scheduled for three weeks of economics research at the Federal Reserve Bank of Cleveland. </p>
<p>He is the middle of three sons of Bonnie Brewer-Kraus and Alan Kraus. His father says of Alex, “If he’s not challenged, he’s not happy.” </p>
<hr>
<p>Interestingly, Alex will be in good company (no pun intended) with these interests. In 2001, a couple of undergraduates founded an innovative company called TeraCycle which sells organic fertilizer made from earthworm droppings. The company is apparently highly successful at turning green into green.</p>
<p>TerraCycle, Inc.'s cofounder and CEO Tom Szaky seems to have similar thoughts. This company has been called the ultimate in eco-capitalism, a just title. Szaky was one of two students at Princeton in 2001 with a dream: a company could be financially successful while being ecologically and socially responsible. Co-founders Tom Szaky and Jon Beyer were determined to turn their concept into a real-life, commercially viable process.</p>
<p>[MARKETING</a> EDUCATION ARTICLE](<a href=“Industry Specific Direct Mail Postcards | Preview over 1000 Marketing Postcards | PostcardMania”>Industry Specific Direct Mail Postcards | Preview over 1000 Marketing Postcards | PostcardMania)</p>