Apparently this offer has been in effect for a few years. Sweet.
Looking for help paying for your kids' college tuition or your wedding? Go to work for "boxed" in NJ
Wonder if I fit any of their jobs!
Several job openings in NYC https://www.boxed.com/careers/
Are they targeting folks approaching retirement? No need to pay for kids’ college, and most of us are past that wedding crap. 
I looked at it the other way- that they are targeting young folks without kids nearing college
^^Already married, too.
So single folks or parents with kids approaching college are SOL. 
If an employer offers well-subsidized medical insurance, that can be an extremely valuable benefit for older employees just short of Medicare age, since medical insurance for such employees can be very expensive (and perhaps unavailable to those with pre-existing conditions under some scenarios if ACA is repealed).
If his employees are young, he may be paying $20K towards soem weddings, but probablynot to many yet have college aged kids. Wonder if you have to work there for a certain length of time before these benefits kick in?