Marketing myself to different colleges?

<p>New to this forum so if this is a dumb question or is put in the wrong spot please let me know =P</p>

<p>I’m going to be a high school senior in the fall so I’m starting my college applications.
I’m applying to Stanford, Berkeley, Cornell, University of Washington, and possibly Northwestern, Yale, and Carnegie-Mellon. I plan to major in some kind of engineering.</p>

<p>My question is: are there specific things that different colleges like? (e.g. I heard that Stanford likes entrepreneurship.) Or is this a stupid rumor/idea?</p>

<p>Any help is appreciated!</p>