<p>All right. Here’s what you do when you see something advertised for medical use: don’t believe it. Just don’t believe it.</p>
<p>There is a reason we have the FDA: look through the history of medical marketing and you’ll see it’s rife with horrifically inaccurate claims of efficacy. People distrusted medicine because so much of it was not only ineffective but dangerous.</p>
<p>So now we have these grey area “medicines” that also claim in many cases to be “dietary supplements” because those aren’t regulated as drugs. A “medicine” is not regulated as a drug. “Medicine” is a word.</p>
<p>Then dig into the materials. How many catch lines are repeated? Where are the ingredients listed? How are they described? In the case of Halo, the ingredients are buried in an FAQ entitled “Does Halo™ kill or affect the good bacteria in the mouth?” No listing anywhere says specifically this is what is in Halo. And here’s a nice piece of gibberish from that FAQ:</p>
<p>“More specifically, the active ingredient in Halo, Cetylpyridinium chloride (CPC), targets the cell membrane of microbes, and in order to reach the membrane, it needs to penetrate the cell wall, but not all cell membranes and walls are made the same. In other words, the cell membranes and walls of the good and bad bacteria in the mouth will react differently to an ingredient, or drug, trying to penetrate the microorganism. For this reason, CPC is able to target and kill the infectious, or bad, bacteria, while having minimal to no impact on the good.”</p>
<p>I have no idea what that actually says but I can see what it means to say: that Halo targets bad things and doesn’t hurt good things. </p>
<p>So look up the active ingredient. What is it? It’s mouthwash. There are 125 (or more) OTC products listed containing this ingredient. They are mostly oral rinses, washes, lozenges and other products (including sprays). And what does it do: the data says it can “provide a small but significant additional benefit when compared with toothbrushing only or toothbrushing followed by a placebo rinse” in reducing plaque and gingivitis-inflammation". </p>
<p>So you can pay a lot to buy mouthwash you spray in your throat. I found a great note in their materials that said it’s been tested on flu virus … but doesn’t say it was effective. Note the wording: tested against is not the same as saying it tested well or was effective at all. </p>
<p>So to the extent that oral hygiene helps you, then feel free to spray expensive mouthwash. But don’t expect it to protect you from colds or noroviruses - which have a different wrapper that antiseptics in general don’t affect - or the flu or other actual threats. </p>
<p>Then read the material again. What does it say? Very carefully now you can see it refers to bacteria. Why? Because the active ingredient is used to fight bacterial infections in your mouth. Not viruses. So they’re taking this idea and marketing the heck out of it because they have a product which uses approved ingredients that have 30 years of testing and known dosage limits so they can put it in a spray and carefully try to hide that it’s just mouthwash.</p>