Merit scholarships for BS?

[Periwinkle]

<p>Article on Enrollment Management at the college level:</p>

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Financial-aid leveraging is the enrollment manager’s secret weapon. It has become highly sophisticated since it was first developed, in the 1980s, but the underlying logic remains simple: targeting financial aid will further the interests of a school, typically by bringing in more net revenue or higher-scoring students. Take a $20,000 scholarship—the full tuition for a needy student at some schools. Break it into four scholarships of $5,000 each for wealthier students who would probably go elsewhere without the discounts but will pay the outstanding tuition if they can be lured to your school. Over four years the school will reap an extra $240,000, which can be used to buy more rich students—or gifted students who will improve the school’s profile and thus its desirability and revenue.

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<p>[The</a> Best Class Money Can Buy - Magazine - The Atlantic](<a href=“http://www.theatlantic.com/magazine/archive/2005/11/the-best-class-money-can-buy/4307/]The”>The Best Class Money Can Buy - The Atlantic)</p>