Misleading Marketing?

<p>“We really appreciate the recognition by U. S. News & World Report that ranks us among Tier 1 National Universities,” reads the ad currently running for a certain university in the great state of Illinois.</p>

<p>Anyone like to guess which one? Or what its ranking is?</p>

<p>Doesn’t really narrow it down too much. Could be anything from UChicago at 5 to NIU at 194…</p>

<p>Siuc - 170</p>

<p>Well, they’re not lying. They are in Tier 1, aren’t they?</p>

<p>So? I don’t see any reason why they shouldn’t say those things, if they are true. What, no one can tout a USNWR unless it’s at the very tippy top? It’s a different audience, and an audience for whom a USNWR Tier 1 national university might well be a meaningful / differentiating factor in its competitive set. There’s nothing misleading about this at all, IMO.</p>

<p>Didn’t somebody complain about this last year? I think it might have been the same school.</p>