The post said “typical max sticker price colleges”, and the statement is true for most recent IPEDS year. Most students do not pay sticker price at typical colleges on the list, and the minority that do pay sticker price are usually from especially high income families. Typical middle class families are rarely paying the listed $70k tuition at the listed college.
In the most recent IPEDS year, the max sticker price colleges with the largest percentage receiving grant based FA were as follows:
Connecticut – 98%
Oberlin – 97%
Dennison – 95%
Gettysburg – 95%
Dickinson – 93%
Union – 92%
Olin – 92%
Pepperdine – 90%
Grinnell – 89%
And the max sticker price colleges with lowest % receiving grant based FA were as follows:
Barnard – 33%
Tufts – 41%
Wesleyan – 42%
Colby – 44%
Boston U – 45%
Haverford – 46%
Colgate – 47%
Brown – 49%
Chicago – 49%
There does appear to be a correlation with selectivity and a lower % receiving FA, but it’s not just “lesser known” colleges for which the majority receiving grant based FA. Examples of not “lesser known” colleges with both high sticker price and high % receiving grant based FA include:
RPI – 92%
Case Western – 84%
Smith – 71%
USC – 69%
Johns Hopkins – 69%
Vanderbilt – 68%
SMU – 68%
Stanford – 66%
There are a variety of different forces that influence portion receiving FA, so there are different types of colleges on lists above for different reasons. The colleges that reach >80% receiving FA have a good portion of high income students to receiving FA, as well as low income. This might include merit aid or giving a discount to nearly all students as a means of making it seem like students are getting a good deal. These are generally not HYPSM… type highly selective colleges, fitting with the correlation with selectivity or “lesser known” noted above. The most selective and best known colleges are less likely to need to offer merit aid to attract top students.
There are also high endowment per student colleges that offer little merit aid, but stellar need based FA. This FA could be the equivalent of no tuition for typical families with <$150k income and frequently offering quality FA for families with incomes as high as $300k. These include Princeton, Stanford, Amherst, and similar; which are all in the 60-70% range. Across the full US, only a minuscule portion of families would be full pay, but the students who attend these colleges skew towards top 1% income type families, so you still get a notable minority that are full pay.
Other colleges on the list have mix of these forces and others, as well as different proportions of students from different incomes. There are both need aware colleges and need blind colleges, which also influences result.