<p>If I’m interested in going into marketing and not going on to business school, would an UG degree in marketing be ideal? How often do firms hire people with liberal arts degrees?</p>
<p>Without knowing more about which field of marketing you are interested in it is difficult to comment. But the short answer to your question is no, in general one does not need an undergraduate degree in marketing to go into marketing. Firms hire people with liberal arts degrees all the time.</p>