I love my bombas socks. A neighbor and I were taking about them recently and our other neighbor didn’t get it.
They come in sizes. If you have small feet or large feet, they are the best. They actually fit! I don’t have the heel at my ankle. Smartwool also comes in sizes, those are good also.
Overhyped. (Because I feel like now I have to contribute 
)
Beach vacations. Not our thing.