<p>The whole “natural flavors” proclamation by food manufacturers is a scam, particularly in the beverage business. I went to a forum on food biology and culture at a local university last year. A professor with expertise in agriculture said that natural flavors literally come from natural source ingredients (duh) but they are created in the lab, not necessarily in the kitchen. For example, 7up or Sprite soda pop may state “natural flavor” on their labels, but have not one drop of real lemon in either.</p>
<p>In the UK, flavorings can be called “nature identical” if they match the chemical profile. I think that’s just a tad better labeling than “natural” when it isn’t really that.</p>