<p>Northwestern: Communication Studies
NYU: Business (concentration in marketing)
UVa: Business (concentration in marketing)
UMich: Business (admitted preferred admission) (concentration in marketing)</p>
<p>Also waitlist “choices”:
Duke University: will take certificate program in markets & management studies
WUSTL: business</p>
<p>Important factors:
Quality of marketing/communication studies
Overall quality/reputation of school
Overall quality/reputation of specific program/major
School environment/campus</p>
<p>What would you choose if you were me? Please motivate your response!</p>
<p>Is there a difference in money involved? If so, then follow the money. Otherwise I am having difficulty understanding your consternation. NU is certainly a notch above in any measure to your other options (and to most schools in this country). Congratulations on your admission.</p>
<p>What are your career plans? Since you’re not doing Finance at NYU, I’d scratch NYU off as Stern for anything besides Finance isn’t a good deal at all. </p>
<p>In my opinion, if you’re trying to get into marketing, Northwestern will offer the best opportunities in terms of recruiting and whatnot.</p>
<p>OMG. How could I not have seen the integrated marketing communications program?! Anyone have an idea on what their policy is on switching majors?</p>
<p>I am interested in marketing and entrepreneurship. My career path? possibly starting an own company (consumer product that requires a lot of marketing) or working with marketing in a well-established company.</p>
<p>People seem to be determined that Northwestern is the better school of the four. But for example - UMich is consistently higher in rankings and is ranked #2 in the US in marketing on a undergrad level.</p>
<p>And also, how about Duke? Is Duke considered to be better than the others?</p>
<p>Just realized why I didn’t apply for IMC - it isn’t offered for undergrads! There’s only a certificate program, and I believe that it is available for all undergraduates.</p>
<p>When considering engineering, computer science, other preprofessional, specialized fields then program rankings are going to be more relevant to job prospects. But for most undergrad fields of study, the overall reputation, contacts, internships, oncampus recruiting, etc. of the school will likely be more beneficial in the job market then how their marketing program is rated by USNWR. </p>
<p>For example, Indiana U is #6 for marketing, but would you rather be applying out of college for a marketing position with a marketing degree from Northwestern, Yale, Stanford, U Chicago or … IU? </p>
<p>Oh my gosh, this is really similar to my dilemma: except choosing between Wake Forest, Umich, & Uva. So far Wake is the only one to give me money :/</p>
<p>Yeah, IMC is a graduate program but offers a certificate for undergrads.</p>
<p>I say visit and decide which one you like the most that way. I doubt there are meaningful differences in the quality of the programs. Wherever you go, you will need to be proactive (getting internships at every opportunity, joining clubs and becoming a PR officer, etc). Marketing is not really doing so well right now so hiring is limited.</p>
<p>Here’s the deal. I want to study business (learn how to better run a company) and marketing. UMich is good in that way, but at the same time NU and Duke are “heavier”, better schools.</p>
<p>The rankings vary somewhat within the individual fields (i.e. accounting, finance, marketing, etc.), but as you can see, you’ve got some great choices for what you’re wanting to study. If you’ve already gotten into Stern and Ross (pre-admit), you’ve got a bird in the hand. As you probably know, you must apply to McIntire at the end of your sophomore year, and competition is intense. Those who don’t get in tend to major in economics. Good luck!</p>