<p>MIAMI, FL and BEVERLY HILLS, CA–(MARKET WIRE)–Dec 9, 2006 – The half-hour, reality TV show “Now #1!” is scripted to be a rare combination of entertainment and altruism. Targeting pre-teens, “Now #1!” plans to contribute financial assistance towards pursuing their future dreams via college or apprenticeships. “Our aim is twofold,” said producers Luca Peretti, Oliviero Olivieri and Jose Rivas. “We wish to give today’s disenfranchised youth an opportunity to excel and inspire them to achieve in a very competitive world no matter what the odds.”</p>
<p>What better way to convey a message of hope than from celebrities and people who have distinguished themselves in their chosen field? Each week, “Now #1!” will introduce two pre-teens to two surprise guests from the worlds of entertainment, sports, politics, science, medicine, literature, fine arts, exploration and more. By learning first hand how celebrity guests overcame personal challenges, the children will be encouraged to open their minds to their own greater possibilities.</p>
<p>Adding childlike play to the show, “Now #1!” will end with both star-child teams competing for a grand prize. Everyone comes out a winner on “Now #1!” Regardless of who is the grand-prize winner, both children will receive financial assistance for college or receive training to pursue their future ambitions.</p>
<p>Peretti first announced plans for “Now #1!” during a VIP event held June 9, 2006 at Casa Casuarina (formally the Versace Residence) in Miami Beach in the presence of many international corporations such as Hugo Boss, Bang & Olufsen, Gucci, Saks Fifth Avenue Worldwide Destinations, Miss Bikini Apparel and with marketing support from Vector International Pictures. These are all companies who support philanthropic causes that are dedicated to helping at risk youth.</p>
<p>“Now #1!” has garnered the support of Little River and Royal Academy of Miami, led by Ms. Lorna Shuford. “We are pleased to involve the members of our youth programs as participants of the show and feel they stand to gain much from its inspirational format,” commented Shuford.</p>
<p>“Now #1!” is the brainchild of Oliviero Olivieri, Luca Peretti, and Jose Rivas, founder of Rescue Earth, a non-profit organization for children. Rivas brings his invaluable experience as executive producer of award-winning Spin World Production. Rivas will act as Peretti’s co-producer on this project. Together Olivieri, Peretti and Rivas have launched “Now #1!” Production to co-produce 13 episodes for national distribution. A pilot for “Now #1!” is expected to be completed in time for viewing at NAPTE 2007, the world’s largest TV distribution trade show.</p>
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