NY Times: Louisville’s Made-for-TV Sports Boom

<p>Louisville’s willingness to play football games on Tuesday nights, at ESPN’s urging, began a turnaround that led to huge rewards for the university and the network.
<a href=“http://www.nytimes.com/2013/08/26/sports/at-louisville-an-athletic-boom-made-for-and-by-tv.html[/url]”>http://www.nytimes.com/2013/08/26/sports/at-louisville-an-athletic-boom-made-for-and-by-tv.html&lt;/a&gt;&lt;/p&gt;

<p>I’m glad you posted this. Very interesting.</p>