Not impressed with Prime Day sale so far. I made a list a week or so ago in Amazon to see if anything would have a price drop. In addition, I need to replace my Kindle. I really just wanted the basic one that sells for $99 - it has been unavailable for weeks, if not months. I was going to settle and get the Paperwhite that sells for $149. Last October I got it for my daughter for $99. This year, the discount is a mere 17% off ($125). Then today I notice the basic Kindle is finally available but it’s not even discounted - still $99, the same price I paid last year for my daughter’s Paperwhite! 
Among other things on my shopping list was underwear. It was $15.99 all week and today, price rose to $19.99! So rather than a Prime deal, the price went up. Nothing else on my list discounted (skin care products, air-tight canister for coffee, vacuum bags, etc).
Maybe I’ll have better look checking out things on my wish list at Nordstrom! Not that I truly need any clothes.