I mentioned it not for business - yes, Walton is good but so is Culverhouse at Bama) but for the major - @lkg4answers noted it was Fashion Merchandising and Arkansas is one of the tops - so if you are chasing OOS merit, it would likely be a better choice for taht merit. I know a grad who now works in Chicago. I’m sure Ole Miss is fine as well.
Yes, transport wise, much easier (although not a cheap airport), the campus is gorgeous and the city is super great…and growing like crazy.
As for Alabama and Ole Miss, you know your merit up front - short of the competitive. My daughter did get $4K more at Bama.
If you’re TO, then it’s different. But for all curious, for those with an test score, it’s in the two below.