Yes, as @PurpleTitan says, these are named scholarships which come with a bunch of perks. The level of competitiveness varies greatly depending on the school, so don’t just focus on Duke, UVA, etc. My D received one and has as many opportunities as her twin brother, despite being at a less well known university.
I started to compile a partial list here: http://talk.collegeconfidential.com/financial-aid-scholarships/2146201-cohort-based-competitive-merit-scholarships.html